Focus on content quality and uniqueness
Writing unique and high quality content is the foremost thought you should keep in your mind. By unique, we do not mean that you have to introduce something new. It simply means you should never copy text from any other source.
So, making engaging SEO Content is very necessary, which means you need to make thorough user research on your audiences and their demands. You can check for plagiarism in your content easily with the help of free tools.