Elon Musk unveils new Twitter logo

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Elon Musk revealed a new logo for Twitter, opting for a "minimalist art deco" X as part of a platform rebrand.

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The Twitter owner indicated that the design might be altered and refined later on.

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Twitter's CEO, Linda Yaccarino, confirmed the logo choice by tweeting it and expressing excitement about the change.

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Musk sought design ideas from his 149 million followers and appears to have chosen a logo he had previously shown through a video on his Twitter feed.

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The "X" logo is related to Musk's plans for an "everything app," which he aims to launch in the future, and Twitter is likely to be the platform for it.

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Musk had referred to Twitter as an "accelerant to creating X, the everything app" shortly before purchasing the social media platform.

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After acquiring Twitter, Musk integrated the company into X Corp, with X Holdings Corp as the parent entity. He also recently announced a new AI company named xAI.

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The crowd-sourced logo that Musk chose had been posted by Twitter user Sawyer Merritt, who co-founded a sustainable clothing business. The font used in the logo was previously used for a discontinued podcast and is similar to one used by Indian dance music artist Kxlider.

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The concept behind "X" is inspired by WeChat, a Chinese app that offers various functions, including messaging, taxi booking, and bill payments.

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Musk reportedly expressed the idea of creating a WeChat-like experience for Twitter to achieve great success.

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Linda Yaccarino provided some details about how she expects "X" to work, mentioning that it would be AI-powered and focused on audio, video, messaging, and payments/banking.

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Twitter's desktop version now displays the new "X" logo instead of its signature bird symbol, and the official Twitter account has been changed to the X brand.

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However, some analysts warn that the rebranding is a high-risk move, considering the competitive outlook for Twitter, financial challenges due to advertisers withholding spending, and the emergence of a rival platform called Threads, launched by Mark Zuckerberg's Meta.

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The rebranding might potentially erase over 15 years of brand recognition for Twitter, and Musk's move is seen as starting over while competitors are actively present in the market.

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