Elon Musk unveils new Twitter logo


Elon Musk revealed a new logo for Twitter, opting for a "minimalist art deco" X as part of a platform rebrand.


The Twitter owner indicated that the design might be altered and refined later on.


Twitter's CEO, Linda Yaccarino, confirmed the logo choice by tweeting it and expressing excitement about the change.


Musk sought design ideas from his 149 million followers and appears to have chosen a logo he had previously shown through a video on his Twitter feed.


The "X" logo is related to Musk's plans for an "everything app," which he aims to launch in the future, and Twitter is likely to be the platform for it.


Musk had referred to Twitter as an "accelerant to creating X, the everything app" shortly before purchasing the social media platform.


After acquiring Twitter, Musk integrated the company into X Corp, with X Holdings Corp as the parent entity. He also recently announced a new AI company named xAI.


The crowd-sourced logo that Musk chose had been posted by Twitter user Sawyer Merritt, who co-founded a sustainable clothing business. The font used in the logo was previously used for a discontinued podcast and is similar to one used by Indian dance music artist Kxlider.


The concept behind "X" is inspired by WeChat, a Chinese app that offers various functions, including messaging, taxi booking, and bill payments.


Musk reportedly expressed the idea of creating a WeChat-like experience for Twitter to achieve great success.


Linda Yaccarino provided some details about how she expects "X" to work, mentioning that it would be AI-powered and focused on audio, video, messaging, and payments/banking.


Twitter's desktop version now displays the new "X" logo instead of its signature bird symbol, and the official Twitter account has been changed to the X brand.


However, some analysts warn that the rebranding is a high-risk move, considering the competitive outlook for Twitter, financial challenges due to advertisers withholding spending, and the emergence of a rival platform called Threads, launched by Mark Zuckerberg's Meta.


The rebranding might potentially erase over 15 years of brand recognition for Twitter, and Musk's move is seen as starting over while competitors are actively present in the market.

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