Project Magi is a new feature that Google is developing for its search engine.
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The aim is to provide users with a more personalized search experience.
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A team of designers, engineers, and executives are working together in sprint rooms to develop the feature, which will be powered by artificial intelligence.
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The new search engine will be more conversational than the current one and will learn what users want to know based on their searches when they begin using it.
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The system will offer lists of preselected options for objects to buy, information to research, and other information.
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Ads will still appear in search results, particularly those that could lead to a financial transaction.
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Google plans to release the tools to the public next month and gradually add more features in the fall.
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Initially, the features will only be available in the United States.
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The new search engine will have a chat-like interface.