Google Magi is Making a Major Change to Search
Project Magi is a new feature that Google is developing for its search engine.
The aim is to provide users with a more personalized search experience.
A team of designers, engineers, and executives are working together in sprint rooms to develop the feature, which will be powered by artificial intelligence.
The new search engine will be more conversational than the current one and will learn what users want to know based on their searches when they begin using it.
The system will offer lists of preselected options for objects to buy, information to research, and other information.
Ads will still appear in search results, particularly those that could lead to a financial transaction.
Google plans to release the tools to the public next month and gradually add more features in the fall.
Initially, the features will only be available in the United States.
The new search engine will have a chat-like interface.