Key features of Google Magi
Personalized search results based on individual user preferences and behaviors
A chat-like interface that allows for a more conversational search experience
Preselected options for objects to buy, information to research, and other information based on user interests and preferences
The use of artificial intelligence to understand natural language and provide relevant answers to users' questions
Integration with in-platform transactions
Ads will still appear in search results, particularly those that could lead to a financial transaction
The gradual addition of more features in the future.