Top 10 digital marketing trends in 2023

AUTOMATED & SMART BIDDING IN GOOGLE ADS

Ads specialists optimize keywords, bids, and ad text according to all data to maximise results which is exhausting. Using its massive user data, Google automates bidding in real-time using ML. As a result, advertisers can automate strategies.

MICRO & NANO INFLUENCER CAMPAIGNS

Micro Influencer marketing has proven to help businesses reach more customers. The micro influencers on TikTok and Instagram have a devoted following, making it an efficient way to invest in reaching target audience.

VIRTUAL EVENTS

A trend of virtual events has emerged since Covid-19. In a LinkedIn survey of over 200 companies in the UK and Ireland, 72% said they would continue to hold virtual events. Due to its low cost and global reach.

SHOPPING ON SOCIAL MEDIA

After Instagram advertising and business profiles, many other platforms have followed, including Facebook Marketplace, TikTok, and Pinterest. In response, organizations will spend more time creating social media profiles and synchronizing their product catalogues.

VIDEO-BASED CONTENT

In 2025, Internet traffic data predicts that video will grow at 6.5% compound annual growth rate (CAGR). Keeping videos short is the latest trend. Insta Reels is a perfect example.

PODCAST MARKETING

Pricewaterhouse Coopers predicts podcast advertising expenditures to reach $1.7 billion by 2024. Podcasts are great for advertising because they cater to niche markets and boost brand awareness and engagement.

A RISE IN PERFORMANCE MARKETING

Digital marketing will shift from engagement to results-based compensation by 2023. Digital marketers will adopt a data-driven approach to ad acquisition as it results in more leads and revenue and a stellar ROI.

BIG DATA, AI, AND ANALYTICS

Deloitte says that 45% of AI users have claimed that AI has helped them increase efficiency, revenue, and marketing automation over competitors. In 2023, businesses will heavily utilize AR in marketing to engage customers and assist them in purchases. Marketers reporting AI use 186% Year-Over-Year Growth

GOING MOBILE AND PROGRESSIVE WEB APPS

Consumers are using phones more to access the web. For businesses to stay on top in 2023, they will need websites to be mobile-friendly. Google and other search engines also favour mobile-friendly websites by implementing mobile-first indexing to index new sites.

OMNICHANNEL MARKETING

Omnichannel marketing gives a consistent brand experience across all channels of connection with a brand’s audience. This is a crucial marketing trend because it ensures that every point of contact clients have with your brand is positive and informative.

Thank You