Evergreen content is content that remains relevant and valuable to readers over a long period of time, while trending content is content that is popular and widely discussed for a short period of time.
Timeframe
Evergreen content is designed to be timeless and doesn't lose its relevance over time, while trending content is designed to capitalize on current events or popular trends and may become outdated quickly.
Searchability
Evergreen content is typically optimized for search engines, with keywords and phrases that people are likely to search for over time, while trending content is often shared on social media and may not be as easily searchable.
Audience
Evergreen content is designed to attract a broad audience over time, while trending content is often aimed at a specific niche or group of people who are interested in a particular topic.
Value
Evergreen content provides long-term value to readers and can continue to attract traffic and engagement over time, while trending content provides short-term value and may quickly lose its appeal once the trend fades.
Promotion
Evergreen content requires ongoing promotion and outreach to continue attracting new readers, while trending content can benefit from the viral nature of social media and may be shared widely without much promotion.