What is PPC Advertising and How Does it Work?

Pay-Per-Click (PPC) advertising charges advertisers per click.

Search engine results pages (SERPs) and search engine advertising network websites show PPC adverts.

Google Ads lets advertisers establish budgets, keywords, and demographics for PPC campaigns.

PPC ads drive users to the advertiser's website and charge a fee per click.

Advertisers may target viewers with PPC advertising by location, language, device, and time.

PPC campaigns are monitored by clicks and conversions (when a user does a desired action on the advertiser's website, such as buying or filling out a form).

Businesses may contact potential clients when they search for items or services connected to their business via PPC.

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