Pay-per-clicks (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on.
How does PPC advertising work?
1. Choose your campaign type based on your objective.2. Refine your settings and targeting (audiences, devices, locations, schedule, etc.).3. Provide your budget and bidding strategy.4. Input your destination URL (landing page).5. Build your ad.
How to do PPC with Google Ads?
Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by doing the following
Top Factors for PPC advertising campaign
1. Bid on relevant keywords.2. Focus on landing page quality.3. Improve your Quality Score.4. Capture attention.
How to do effective PPC keyword research
Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list.
If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost, and highly relevant keywords that could be driving traffic to your site.