What are the best career options in 2023? Have you ever thought of making a career in Digital Marketing? If not, start thinking now as this field has ample opportunities. Tap for the best career options in digital marketing in 2023.
Reasons to Start Career in Digital Marketing
• Constantly evolving field
• Demand for a broad spectrum of talent
• Ample opportunities due to different roles
• Shortage of digital marketing professionals
Career options in digital marketing
• Content Strategist
• Search Engine Marketing (SEM) Specialist
• Search Engine Optimization (SEO) Specialist
• Digital Marketing Manager
• Email Marketing Manager
Content strategists develop strategies beneficial for companies and customers to help businesses gain clients by providing value to them through informative content.
Search Engine Marketing (SEM)
This includes paid tactics to reach out to the target audience online. Their role is very crucial as it involves huge investments in paid campaigns.
Any company with an online presence needs Search Engine Optimization (SEO) specialist. They help in sending people to the right content through effective keyword targeting.
Digital Marketing Manager
A digital marketing manager ensures the smooth execution of different campaigns to gain leads, promote the brand, and strengthen its online presence.
Email Marketing Manager
Email is an important mode of communication and businesses need experts to make this communication effective. Experts also show the impact of email campaigns on the data.
Average Salary of Different Roles
• Content Strategist: INR 5.6 Lakh PA
• SEM: INR 13.2 Lakh PA
• SEO: INR 3.7 Lakh PA
• Digital Marketing Manager: INR 6.5 Lakh PA
• Email Marketing Manager: INR 5.9 Lakh PA