Top 7 Digital Display Ad Design Tips
Keep it simple: Keep the design simple and easy to read. Use a limited color palette and avoid cluttering the ad with too much text or imagery.
Use high-quality images: Use high-resolution images that are visually striking and relevant to your message. Avoid using low-quality or pixelated images, as they can negatively impact the effectiveness of your ad.
Use contrasting colors: Use contrasting colors to make your ad stand out and grab attention. A contrasting color scheme can also help guide the viewer’s eye to the most important elements of your ad.
Use white space: Don’t be afraid to use white space in your ad. It can help to break up the design and make it more visually appealing.
Incorporate branding: Incorporate your branding into the ad to help build brand awareness. Use your company’s logo, colors, and font to make the ad easily recognizable.
Use animation sparingly: Animation can be a great way to grab attention, but use it sparingly. Avoid using too much animation, as it can be distracting and take away from the message of your ad.
Test, test, test: Always test your ad before launching it. Use A/B testing to try different versions of your ad and see which one performs the best. Use the data you collect to make adjustments and optimize your ad for better performance.